Let’s be honest. When is the last time you took a GOOD look at your website? Is it current? Are the products up to date? Is it user friendly and “shop-able”?
Your website says a lot about your business. In many cases, it is a consumers first impression of your business. Having a beautiful AND optimized website can be a daunting task and many folks are too overwhelmed and understaffed to take on such a major project.
The architecture and aesthetics of the ideal website change at a rapid pace, making it easy to find your site antiquated and in dire need of an upgrade or just not beneficial to your business. Users are now browsing the web from different devices, and the best practices of effectively reaching consumers are evolving at an equal pace.
Here are three signs it’s time to invest in a website redesign.
Aside from the load speed, the aesthetics of your website play a huge roll in a user’s initial impressions. If your website has an outdated look, it’s likely diminishing your authority and causing users to abandon the page.
2. Your Site Has a High Bounce Rate
If you’re paying attention to the analytics of your website (which you should be), then you’ll be able to see stats on things like the click through rate and bounce rate of your site. Bounce rate indicates the pace at which users are leaving your website, and be very telling of issues that need to be addressed. A number of things can affect the bounce rate of your website, including things like broken links, poor load speed, or a poor design.
3. The Website Isn’t Mobile Friendly
As has been repeatedly reported, more searches are being conducted from mobile devices than desktops, and a huge number of those searches result in a purchase or share. Bearing that knowledge in mind, you can’t expect your website to have that kind of success among consumers if it isn’t responsive to different devices.
How Can Freshley Digital Help?
Here at Freshley Digital, we have years of experience designing and building websites for Independent Jewelry stores across the country. This is the ONLY category we serve.
All of our websites are custom designed and Search Engine Optimized at launch. We charge a FLAT monthly management fee, never by the hour and NO hidden charges.
Send us an email today to see how we can help.