Romm Diamonds Signs Patriot’s Star Reciever Julian Edelman

(L-R) Debbie Learned, store manager Dean Learned, Julian Edelman and Alex Rysman, president of Romm Diamonds.

In the jewelry business as in football, the best offense…is, well.. the best offense. There is simply no substitute for putting points on the board. In the NFL there are few receivers better than the New England Patriot’s Julian Edelman. In the 2013 season Julian was the Patriot’s number one receiver, gaining over 1050 yards and averaging over 10 yard per reception! That’s offense. That’s money in the bank!

Alex Rysman, president of Romm Diamonds has become a staple voice on Boston’s 98.5 The Sports Hub with his catchy radio commercials and last year asked me to recruit some new “Talent” to the Romm Diamonds Team. We’ve found over the years that the right sports figure, with the right message can be very effective driving store traffic, especially young, engageable males. Julian is the perfect fit. I had a chance to write spots and record with him in Foxborough and he’s almost as good on the mic as he is on the field. Boston is one of the most sports crazy cities in the country so hearing the Romm Diamonds message from one of their sports heroes connects with the listener in a way nothing else can. It’s going to be an exciting season for both “The Pats” and Romm Diamonds. Welcome to the team Julian!

95% of Salespeople have NEVER been trained to sell?

Here is what Jim Douglass shared with me the other day:

“I recently read a statistic that stated, “95% of retail salespeople have never been trained to sell.” I believe there is some merit to that statement based on my observations over the years. Most people, including owners, mistake product training, program training and procedural training for sales training. The “Three P’s” are necessary aspects of training, they are not, however, sales training. Sales training is instructing salespeople in basic and advanced selling fundamentals that make up a successful sales presentation; connecting with the customer, connecting the customer to an item, connecting the customer to the store and closing. Most businesses I’ve been associated with assume their salespeople are trained in sales because of the three P’s therefore the sales are assumed. They invest 99% of their budget into brick and mortar, inventory, advertising, marketing and pay roll. Less than 1% (if anything) is invested in pure sales training. Product training, program training and procedural training are all necessary but sales training is the yeast that makes them rise (spelled r.o.i.). What would one more sale out of ten customers that leaves your store without buying mean to your business? They’re going to buy something from somebody somewhere right away. Why not from you?”

For more on Training your sales team call Jim Douglass at 803-322-7532 or email him jimdouglass@sellthroughpro.com