RingMaster Opens New Store

 

Just before Thanksgiving,  Michael Scott opened the doors of his all new RingMaster Jewelers in Winston-Salem, NC. After over 45 years in Reynolda Village, just outside the gates of Wake Forest University, RingMaster has moved to a new 4000 square foot, free standing building in the heart of Winston-Salem’s Stratford Road shopping district. His new locations puts him almost exactly between Jareds at the Mall and his only two serious independent competitors. This new store is now the perfect size for Ringmaster’s 12 employees including 2 Goldsmiths, 2 Gemologist/Designers, and a watchmaker. The renovation of an existing building was in keeping with their historic old store in Reynolda Village complete with it’s colonnade trellis, white brick work and green roof.

The interior earth tone colors, interior columns and casework are also an update of the Reynolda store. But Michael has almost doubled his case space and bridal department as he continues to build on RingMaster’s reputation as “The Place” in Winston-Salem for “The Ring”. One of the most impressive modern improvements was the use of new LED lighting above the cases. I have never seen jewelry look this good. Gemstones come alive and diamonds really pop. The lighting is also cool, producing almost no heat.

Here David Keller, our Videographer is shooting one of our TV spots with RingMaster’s manager Michael Bradshaw playing his usual role of jeweler extraordinaire showing our model and store employee Page Dalton a LAGOS bracelet. We use TV in the Winston Salem market because the local NBC affiliate is based there while most radio stations are based in Greensboro. TV in this case happens to be the most “local” and reasonably affordable, which is rarely the case…

You can view the first in a series of new RingMaster TV spots here:

http://youtu.be/GlVMHNeXiTQ

 

Congratulations Michael and everyone at RingMaster Jewelers on a huge move! You made it! The store is fabulous.

Now let’s make this a Christmas season for the record books!