Putting Location To Work!
How Geofencing Can Get Targeted Consumers In To Your Store
So you are sitting in your store and watching a line of customers going into your competitor across the street. “What’s up with that?” you ask yourself.
You can’t run over there and yell out, “Don’t you know my store is far superior?” That would be crass. Be subtler: Build an invisible fence around those guys, as well as the rest of your competition in town.
Geofencing is just one tactic utilized when targeting your prospects when they are most likely ready to buy.
Once a potential client enters a fenced-in target zone while carrying their phone with the GPS turned on, we will be able to capture their IP address. This technology allows us to send them your ad on any website they visit that takes ads on their computer, tablet or phone.
And you can track whether they later came into your business. It is as simple as putting a geofence on your location. Can you think of any other form of advertising or marketing that will reach your competitors’ customers and then track them back to your store?
We can be creative when geofencing. Are you targeting fine dining enthusiasts? Put a fence around the best restaurants in your market. Are your customers likely to go to a big weekend festival? Fence them in.
In 2015, the biggest investment in digital marketing was targeted digital display. In 2018, it is expected to nearly double to nearly $400 million in select markets. That means your competitors likely will get into this game.
Why? Because this relatively new technology brings results that are measurable and arguably stronger than anything available today for targeting customers who digitally or physically indicate they are ready to buy.
If you are not running a Programmatic Targeted Digital Display program, you are missing the most effective small business strategy to reach your customers when they are ready to buy.
Call me today so we can discuss how Programmatic Display can drive more targeted consumers into your store!