It’s Not Too Late!!
are five things you can do today to launch your holiday, social media marketing campaign.1. Social Media Cover Images
Update your social media cover images to reflect the holiday season or your holiday marketing campaign. Holiday cover image themes include:
- Photos depicting the holidays or the season
- Your holiday promotion or sale information
- Team members enjoying the holidays
- Holiday greetings or messages to your followers
2. Schedule Your Holiday Social Media Posts
Not every store has holiday promotions or events, but most will want to send holidays wishes to their followers (i.e. customers/potential customers). Use a social media scheduling tool to pre-schedule your holiday social media posts so they aren’t overlooked or forgotten.
3. Write Your Holiday Social Media Calendar
Grab a cup of coffee, a quiet corner and a calendar and write down your holiday social media plan on the calendar.
Your holiday social media calendar will be your go-to resource for the next 2 months.
Bonus tip: Save this year’s holiday social media calendar as your template for next year’s holiday social media marketing!
4. Curate A #HolidayHashtag
Curating content is all about finding someone else’s content that fits your store’s image, and reusing that content (properly credited, of course) on your own social media channels.
Of course, you can create your own holiday hashtag, but if you really haven’t started your holiday marketing campaign yet it might be more productive to curate a holiday hashtag, and create your own unique holiday hashtag next year! You can spend some time surfing your social media channels for hashtags that complement your messaging.
5. Be Helpful or Entertain
Help your followers by sharing holiday tips and messages, or relieve their holiday stress with a bit of laughter! Many of us share the same seasonal stress and deadlines, and you can speak to your audience by sharing your favorite:
- Holiday jewelry trend reports
- Gift or wrapping ideas
- Decorating and entertaining tips
The holidays are here… but its not too late to plan and execute a successful holiday, social media campaign. You may start small this year, and start planning for a bigger seasonal marketing strategy next year!
Don’t have time to do it yourself? Give Freshley Digital a call and let us put together a strategic, budget-friendly, social media strategy for The Holiday Season.