Category: Blog

Out With The Old!

Does your website need a new look in 2019?

Let’s be honest. When is the last time you took a GOOD look at your website? Is it current? Are the products up to date? Is it user friendly and “shop-able”? The New Year is upon us and that brings plenty of opportunity up your website game!

Your website says a lot about your business. In many cases, it is a consumers first impression of your business. Having a beautiful AND optimized website can be a daunting task and many folks are too overwhelmed and understaffed to take on such a major project.

The architecture and aesthetics of the ideal website change at a rapid pace, making it easy to find your site antiquated and in dire need of an upgrade or just not beneficial to your business. Users are now browsing the web from different devices, and the best practices of effectively reaching consumers are evolving at an equal pace.

Here are three signs it’s time to invest in a website redesign.

1. Your Site Has an Outdated Look
Aside from the load speed, the aesthetics of your website play a huge roll in a user’s initial impressions. If your website has an outdated look, it’s likely diminishing your authority and causing users to abandon the page.

2. Your Site Has a High Bounce Rate
If you’re paying attention to the analytics of your website (which you should be), then you’ll be able to see stats on things like the click through rate and bounce rate of your site. Bounce rate indicates the pace at which users are leaving your website, and be very telling of issues that need to be addressed. A number of things can affect the bounce rate of your website, including things like broken links, poor load speed, or a poor design.

3. The Website Isn’t Mobile Friendly
As has been repeatedly reported, more searches are being conducted from mobile devices than desktops, and a huge number of those searches result in a purchase or share. Bearing that knowledge in mind, you can’t expect your website to have that kind of success among consumers if it isn’t responsive to different devices

How Can Freshley Digital Help?

Here at Freshley Digital, we have years of experience designing and building websites for Independent Jewelry stores across the country. This is the ONLY category we serve.

Unlike a lot of other “agencies” out there, all of our websites are custom designed IN-HOUSE and Search Engine Optimized at launch. In addition, we are able to work with various POS systems, such as THE EDGE, to e-commerce enable your site. We charge a FLAT monthly management fee, never by the hour and NO hidden charges.

Send us an email today to see how we can help.

Digital Advertising is NO longer optional!

Why online marketing is so important

It’s critical to keep up with the times and be flexible in an ever-changing business environment. Do your current marketing strategies line-up with how people are buying today? What are you planning to do for the remainder of 2018 to find your customers? Do you know where they are? (Hint: They are online. A lot.)

In today’s digital age, it’s a challenge to advance your business without a robust online presence. Digital marketing is no longer optional for any company serious about making gains. 96% of Americans shop online, and most spend almost six hours daily* using their smartphones and tablets.

Use your strategic marketing efforts to reach them where they’re spending the most time. Your target customers are asking questions online every day. Does your website answer them? Are you sure?

Think about the last time you searched for an answer to a problem online. Did you use Google to search for a solution by name or did you ask Alexa or Siri for the answer to a question? Don’t miss this opportunity. With upfront strategic planning and by following digital marketing best practices, you can make the most of every click.

 

It’s time to plan for success

Don’t get left behind. Your competition’s marketing team is developing a strategic plan to target the same customers as you. Now is the time to start thinking about the best goals for your company, and how you’ll get there.

The Freshley Digital team has the expertise to help you with campaigns both big and small and figure out how it all fits together. Contact us today to help you get started.

* Source: Kleiner Perkins, EMARKETER

Putting Location To Work!

How Geofencing Can Get Targeted Consumers In To Your Store

So you are sitting in your store and watching a line of customers going into your competitor across the street. “What’s up with that?” you ask yourself.

You can’t run over there and yell out, “Don’t you know my store is far superior?” That would be crass. Be subtler: Build an invisible fence around those guys, as well as the rest of your competition in town.

Geofencing is just one tactic utilized when targeting your prospects when they are most likely ready to buy.

Once a potential client enters a fenced-in target zone while carrying their phone with the GPS turned on, we will be able to capture their IP address. This technology allows us to send them your ad on any website they visit that takes ads on their computer, tablet or phone.

And you can track whether they later came into your business. It is as simple as putting a geofence on your location. Can you think of any other form of advertising or marketing that will reach your competitors’ customers and then track them back to your store?

We can be creative when geofencing. Are you targeting fine dining enthusiasts? Put a fence around the best restaurants in your market. Are your customers likely to go to a big weekend festival? Fence them in.

In 2015, the biggest investment in digital marketing was targeted digital display. In 2018, it is expected to nearly double to nearly $400 million in select markets. That means your competitors likely will get into this game.

Why? Because this relatively new technology brings results that are measurable and arguably stronger than anything available today for targeting customers who digitally or physically indicate they are ready to buy.

If you are not running a Programmatic Targeted Digital Display program, you are missing the most effective small business strategy to reach your customers when they are ready to buy.

Call me today so we can discuss how Programmatic Display can drive more targeted consumers into your store!