Shaina Williams with Denver’s Demaryius Thomas
We are excited to announce that this Fall Williams Jewelers of Denver and Englewood, Colorado signed Denver Wide Receiver Demaryius Thomas as their new celebrity spokesperson. Demaryius follows a string of famous players that include Eric Decker and Wes Welker who all championed the Williams Jewelers brand on radio, print and web advertising.
We’ve found that athletes of Demaryius’ caliber are powerful spokesman to engageable males 25-34. It seems some guys just don’t pay much attention unless one of their hero is doing the talking. And let’s not discount the pure “Cool” factor. In Denver football is a religion. We add these spots to our regular rotation of branding and core radio spots and we’ve found that it lifts our entire campaign.
Negotiating deals like this is tricky, but don’t underestimate the power of a professional sports endorsement! Congratulations to Williams Jewelers and Demaryius Thomas…we’re ready for the season!