Brilliant Success Stories

Springer’s Jewelers

Maine & New Hampshire

How do you grow a 100 year old jewelry company? You build a great old company just like you build a great new one, with the finest jewelry, the sharpest people and with great, market dominant advertising. That is Springer’s Jewelers’ Brilliant Success story in a nutshell. Since hiring Freshley Media in 1997 Springer’s Jewelers has tripled in size and is now the dominant high end independent jeweler in northern New England, with three stores in Portland and Bath Maine and Portsmouth, New Hampshire. “Since hiring Freshley Media as our advertising agency we have tripled our volume!” smiles Richard Beaulieu, president of Springer’s Jewelers, “Bruce really understands both high end jewelry consumers and young bridal customers like nobody else. He builds long term advertising strategies that really work so I can focus on running our company”. He concludes, “After over 100 years in business, your reputation is precious, but you have to stay young and fresh to keep growing. Internet, radio and TV…Freshley does it all!”

Richard Beaulieu