Author Archives: freshleymedia

Last summer when we did our “2011 Bridal Survey”  of bridal lines a surprising winner emerged. Out of the more than two dozen bridal lines in the survey, only one averaged over $124,000 in sales per store…Henri Daussi. Since that … Read More »

Turn it up! Volume is such a perfect word. It means so many things and applies to so many aspects of life. Volume is  the key to understanding business, success and life itself. Now, in my household volume is usually … Read More »

After 8 years of hard work and diligence I am proud to announce that Freshley Media’s new state of the art studios, Truphonic, are now open, in beautiful Charleston, SC. When we moved to Charleston in 2005, this was always … Read More »

I share with you a letter I received yesterday from my good friend and client, Louis Michelson, president of Michelson Jewelers in Paducah, KY: Bruce, I’ve been learning this business for 46 years plus, and often believe I started yesterday!!! … Read More »

Back in the 80s I remember reading in Forbes magazine that the wealthiest town in America was Bakersfield, California. Seriously? Turns our during the dust bowl days of the Great Depression, Okies and thousands other starving mid western farmers headed … Read More »

Our new studios, Truphonic Recording, opens Feb 1st and is already booked though Feb 10th! For those of you who want to come to Charleston this season to produce ads, let’s pin down the date ASAP. As you know we are producing … Read More »

Capri Jewelers: The Resurrection of Chris DeCapri  Chris DeCapri is like the phoenix of ancient lore. In February, 2010 he went into the hospital for a simple outpatient procedure  and spent the next three months in critical condition, fighting for … Read More »

Those of you who know me well know that about every four years I go on a diet. Not the New Years resolution kind of diet that’s all bluff and no beef, but a serious one. It has become a … Read More »

2011 started as the year nobody could predict. In 2010 we picked up the pieces from 2009 with many jewelers seeing big increases off the bottom. In 2011 the question was would we see more growth or a slide back … Read More »

Ream Jewelers of Lancaster, PA , the newest member of the Ideal Marketing Group launched their new web site December 1st. It is the first step in Ream’s re-imaging campaign that will be followed by a broader media advertising in … Read More »